Storm Worldwide
- 设计开发端到端用户体验, UI, IxD, 以及iOS和Android应用iDO的品牌推广, a digital service for booking local and domestic services such as plumbers, electricians, 以及其他技术行业.
- Designed the end-to-end customer experience and service design for the boutique hotel El Dorado, addressing all brand touch-points from physical space to digital products across the entire customer journey.
- Addressed the pain-points of the customer experience from booking to leaving a hotel room, 结合数字和模拟预订平台, architecture, the room interiors, 逗留期间的经历, food served, 还有很多其他因素.
- Designed an augmented reality-based digital Wayfinding and information app for Mathaf (The Arab Museum of Modern Arts) permanent gallery for visitors and scholars. 增强的功能包括视频、文本和音频.
- Designed the branding and UI of a financial dashboard for a bank on a Windows and MacOS platform.
- Designed the digital product and ecosystem of a healthcare device linked with mobile devices on iOS and Android. This was developed for people with accessibility and old age concerns needing immediate medical attention during an emergency.
- Utilized Lumion to design the architectural/product visualization and digital twins and connected brand experiences—architecture, interiors, and branding from strategy to execution across all touch points in physical and digital space.
技术:Adobe Captivate, Sketch 4, UX Research, UX Strategy, Dashboard Design, Prototyping, Digital Product Design, Product Design, User Journey Maps, User Flows, 信息架构(IA), User Interface (UI), User Experience (UX), Data Visualization, Branding, Overflow, Processing, Tableau, Zeplin, OmniGraffle, InVision, Sketch, Adobe体验设计(XD), Adobe After Effects, Adobe InDesign, Adobe Photoshop, Adobe Illustrator
Target Australia
- 便利探索工作坊, research, UX, 订单状态和结账的UI设计.
- Crafted design system, icons, typography, and forms for web and mobile from the ground up.
- Mapped out holistic CX, UX journey aligning with the process map for OFC.
- Designed IA, prototypes, user testing to validate ideas, and high-fidelity screens for hand-offs.
Technologies: Sketch 4, UX Strategy, Prototyping, Digital Product Design, Product Design, User Journey Maps, 信息架构(IA), User Interface (UI), User Experience (UX), UX Research, Salesforce, User Flows, Usertesting.com, Figma, Miro
DDB Group
- Developed the strategy, research, personas, MVP, MXP, and framework design for redefining Volkswagen's retail digital experience in Australia.
- 进行定性和定量研究. 解决客户旅程中的痛点, providing design solutions and initiatives to create engaging experiences with apps–Volkswagen Pay, Volkswagen Go, and Volkswagen Service.
- Managed the prototyping, user testing, and validating forms for Volkswagen Australia.
- Created the customer experience journey and personas through qualitative and ethnography research methodologies for British Paints Novice Painter Journey to discover new opportunities and increase market share.
- 为Westpack Bank的Business of Tomorrow设计了用户体验和用户界面.
- Carried out CX research for Australian Customer Index published by Track DDB.
- Designed the UX and UI for an eCommerce website for a natural health product. 我组织了一个路线图和发现研讨会, 创建了品牌重塑和视觉指南, 并为开发人员设计了UI和IxD切换系统.
Technologies: Sketch 4, UX Research, UX Strategy, Dashboard Design, Prototyping, Digital Product Design, Product Design, User Journey Maps, User Flows, 信息架构(IA), User Interface (UI), User Experience (UX), Overflow, Adobe CC, Tableau, Zeplin, InVision, OmniGraffle, Sketch, Adobe体验设计(XD)
澳大利亚公共行政研究所
- 重新命名IPAA及其在澳大利亚的分会.
- Completed brand research, typography, image, communication, tone, and language design.
- 为这个公共部门重新推出了一个全新的品牌, 自1904年起在澳大利亚运营.
技术:产品设计, User Journey Maps, Branding, Sketch, Adobe体验设计(XD), Adobe CC
卡塔尔商业银行
- Developed the strategy, discovery workshop, research, UX, UI, IxD, 以及CB Touch移动应用的品牌推广. It helps the human capital division and the bank staff to perform day-to-day routine activities digitally over iOS and Android phones.
- Designed the UX, UI, IxD为出境许可应用程序, which helps overseas bank employees apply for their exit permit when they want to leave the country on holidays or for business-related travel.
- Developed branding and the UI for the Commercial Bank financial fact dashboard for C-level executives. It is displayed over their desktop or TV to get an overview at a glance about the bank's performance on various fronts.
- 为响应式招聘门户设计UX和UI, which facilitates an easy and trackable application process for candidates. At the same time, the portal offers easy organization for the HR staff to keep applicants' information up-to-date.
- Created the learning experience, UI, IxD, and branding for Bawabah, an internal L&D learning portal.
技术:Adobe Captivate, Sketch 4, UX Research, UX Strategy, Dashboard Design, Prototyping, Digital Product Design, Product Design, User Journey Maps, User Flows, 信息架构(IA), User Interface (UI), User Experience (UX), Data Visualization, Branding, OmniGraffle, InVision, Sketch, Adobe CC
Qatar Museums
- 设计从调研到设计的客户体验和框架, prototyping, user testing, 以及数字和模拟产品和服务的最终交付成果.
- Designed the employee experience and framework for digital products facilitating ease of use between HR and staff.
- Developed the UX, UI, wireframing, prototyping, user testing, branding, 以及Naira网络应用程序的通信.
- Developed the digital transformation of internal branding and communication, 创建一个完整的生态系统框架和MVP.
- 设计微网站Be funny招聘会的用户体验和用户界面, which helps students and candidates pursue a career in the museum sector.
- 为内部L设计UX和UI&D intranet.
技术:Adobe Captivate, Sketch 4, UX Research, UX Strategy, Prototyping, Digital Product Design, User Journey Maps, User Flows, 信息架构(IA), User Interface (UI), User Experience (UX), Data Visualization, Branding, Apple Keynote, InVision, Adobe InDesign, Adobe Photoshop, Adobe Illustrator
Design Director
2005 - 2008
洛桑项目管理
- Led a team of designers in New Zealand and Australia for a Hilton and GHM resorts project in Fiji.
- 为The Talei设计空间和建筑设计概念, 由GHM管理的斐济度假胜地, 斐济海滩度假村和水疗中心, Suite 3, 以及由希尔顿管理的希尔顿医院.
- 打造了成熟的综合品牌, 度假村预售的广告和宣传活动, launch, 并推出促销广告帖, 包括动态图形, architectural rendering, and interior design.
Technologies: Branding, Adobe Dreamweaver, Adobe Flash, Adobe Photoshop, Adobe InDesign, Adobe Illustrator
Senior Designer
2003 - 2005
Image Centre
- Executed marketing projects from conception to production and art directed photo shoots for clients.
- Designed websites, brand identity, brochures, magazines, and product packaging.
- Reviewed junior designers’ work to ensure high quality of design and production.
Technologies: Adobe Dreamweaver, Adobe Flash, Adobe Photoshop, Adobe InDesign, Adobe Illustrator
Senior Designer
2002 - 2003
Mind Works
- 执行项目从概念到生产. 一开始我是一家精品店的独家设计师.
- 专为精品店设置, 包括品牌标识, website design, interactive CDs, magazine design, product catalogs, retail advertising, 以及促销活动.
- 为阿迪达斯、美津浓和雅马哈设计月度产品目录.
技术:Adobe Director, Adobe Dreamweaver, Adobe Flash, Adobe Photoshop, Adobe InDesign, Adobe Illustrator
Strategies
- Assisted local and national agencies on a freelance basis as a junior visualizer across Mumbai, Delhi, and Baroda.
- 以独立自由设计师的身份建立了自己的工作室, 个人创业工作室, Strategies. Carried out projects for clients and fellow design and advertising studios in India.
- Carried out print and digital design projects for companies in Silicon Valley, USA, 在网络繁荣时期. Designed tutorials and Flash-based animation and websites for clients in the USA and India.
- Authored various CBT CDs in Macromedia Director for Tata Mcgraw Hill publication in India.
技术:Adobe Director, Adobe Dreamweaver, Adobe Flash, Adobe Photoshop, Adobe InDesign, Adobe Pagemaker, Adobe Illustrator